VINTUS

Problem

VINTUS' website was missing critical product info sales reps needed to sell the portfolio, and the marketing team lacked the bandwidth to manage a WordPress site built on a custom API integration with Business Central.

Solution

I stepped in as a fractional marketing consultant, operating as both a hands-on executor and strategic partner. My core focus is content development and website management: writing and maintaining product copy across the portfolio, identifying site and API issues, and requesting technical builds from the web development team to improve efficiency. I also create sales collateral including sell sheets, event toolkits, marketing emails, and custom digital tools, and I serve as a strategic thought partner on web strategy. Working directly with the Groupe Bollinger team, I've built dozens of sales tools for brands including Champagne Bollinger, Domaine Chanson, Champagne Ayala, and Ponzi Vineyards.

Impact

VINTUS sales reps and wholesale partners now have a more accurate and complete website and a strong suite of sales tools across the portfolio. I've remained a steady point of contact for web and design needs through team transitions, and have used AI tools to save an estimated 1,000+ hours of work over two years, including work that would’ve required costly outside development otherwise.

VINTUS is a fine wine importer representing some of the world’s most iconic wine producers, including Ornellaia, Groupe Bollinger, and E. Guigal.

Work Examples